Keyword research is the process of determining what 'words' and 'phrases' are being used in search engines by your potential customers.
Goals of keyword research include the following:
- Identify the broadest possible set of keywords used by potential customers.
- Determine which keywords are most popular and thus represent the primary targets for SEO and keyword advertising.
- Identify keywords whose search engine ranking is realistically obtainable by SEO.
- Determine what negative keywords will make keyword advertising most cost effective.
In this video I show you how to find and how to use Google's Adwords Keyword Tool and it's Free to use. Watch now:
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