- Identify the broadest possible set of keywords used by potential customers.
- Determine which keywords are most popular and thus represent the primary targets for SEO and keyword advertising.
- Identify keywords whose search engine ranking is realistically obtainable by SEO.
- Determine what negative keywords will make keyword advertising most cost effective.
Wednesday, October 31, 2012
YouTube Marketing Tips: Start with Keyword Research
Keyword research is the process of determining what 'words' and 'phrases' are being used in search engines by your potential customers.
Goals of keyword research include the following:
In this video I show you how to find and how to use Google's Adwords Keyword Tool and it's Free to use. Watch now: